11.11 is a shopping festival (similar to Black Friday Cyber Monday) for consumers as well as a contest which allows brands to become famous. Lily & Beauty has developed a marketing strategy for this occasion according to specific brand.
Recently, the winners of the Golden Apple Awards organized by Alimama were revealed. Max Factor and Mamonde won the 11.11 Alimama Golden Apple Awards TOP 10 . Both brands’ Tmall flagship stores were operated by Lily & Beauty.
The 2018 Asia-Pacific Beauty Show was held in Hong Kong from November 14th to 16th. Lily & Beauty brought the famous cosmetics brand from South Korea, Cellapy, to this great beauty event.
On the 2018 11.11 sale, Lily & Beauty’s new peak saw 6 partners become members of the Billion Dollars Club. These partners are: Schwarzkopf, Maybelline, Sulwhasoo, LANEIGE, Whoo and Freeplus.
On November 2nd 2018, the “Lily & Beauty Cup” 29th Company Profit Model Finals was held at Jiao Tong University. Huang Tao, Founder and CEO, and Gong Haodong, Chief Investment Officer, of Lily & Beauty were all invited to the occasion.
On November 5th, the first China International Import Expo was officially opened in Shanghai. Lily & Beauty was the usher and led the two brands of Naterra International Group to the exhibition.
As the white fog rises, the big words “Firepower fully open, LILI big sale” appear on the booth again, and Lily & Beauty 2018 Double 11 contest officially begins.
Huang Tao, Founder and CEO of Lily & Beauty is invited to the YICAI‘s “brain storm” meeting to explain his views on consumption and business in the current internet milieu.